Are university students really customers? When illusion may lead to delusion for all

International Journal of Educational Management

Volumn 21, Issue 1, 2007, Pages 17-28

  Svensson, Göran ^a   Wood, Greg ^b  

^a Oslo School of Management   (Norway)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Marketing theory; Students

Indexed keywords

EID: 33846099210     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513540710716795     Document Type: Article

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