The joint effect of topic interest and follow-up procedures on the response in a mail questionnaire: An empirical test of the Leverage-saliency theory in audience research

Sociological Methods and Research

Volumn 35, Issue 3, 2007, Pages 410-428

  Roose, Henk ^a   Lievens, John ^a   Waege, Hans ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Leverage saliency theory; Nonresponse; Survey participation; Topic interest; Total Design Method

Indexed keywords

EID: 33846047336     PISSN: 00491241     EISSN: 15528294     Source Type: Journal    
DOI: 10.1177/0049124106290447     Document Type: Article

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