Challenges associated with web-based strategies: Implications for electronic advertising

Journal of Internet Commerce

Volumn 2, Issue 3, 2003, Pages 65-86

  Rupp, William T ^a,c   Smith, Alan D ^b,c  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF AKRON   (United States)

^c ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

E commerce; On line ads; Web advertising; Web based marketing and strategy

Indexed keywords

EID: 33751345731     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v02n03_06     Document Type: Article

References (50)

1. BBB-online website. (2002) [available at www.bbbonline.com]
2. Beeler, Amanda (2000) “Audio, video spring to life in rich e-mail.” Advertising Age, (July 10), p. 36
3. Bush, Victoria D., Venable, Beverly T., and Bush, Alan J. (2000) “Ethics and marketing on the Internet: Practitioners’ perceptions of societal, industry, and company concerns.” Journal of Business Ethics, (February), pp. 237-248
4. Campbell, Kim (2000) “Web ads refine pitch as email role grows.” Christian Science Monitor, (March 23), p. 14
5. “DoubleClick appoints consumer privacy advisory board.” (2000) DoubleClick press release, (May 18)
6. Drucker, Peter F. (1998) “Management’s new paradigms.” Forbes, 162(7): 152-177. (October 5)
7. Drucker, Peter F. (1999) “Beyond the information revolution.” The Atlantic Monthly, pp. 47-62. (Oct.)
8. Dwyer, Lexi (2000) “Rich media entices a wealth of customers.” Web Techniques, (June), pp. 56-60
9. Evans, Philip B. and Wurster, Thomas S. (1997) “Strategy and the new economics of information.” Harvard Business Review, 75(5): 70-82. (September/October)
10. Farhi, Paul (2000) “A tough sell.” American Journalism Review, (June), pp. 34-39
11. Fox, Loren (2000) “The banner: Unsung hero.” Upside, (April), pp. 170-180
12. France, Mike (1999) “Journalism’s online credibility gap.” Business Week, (October 11), 122-124
13. Gofton, Ken (2000) “Have you got permission?” Marketing, (June 22), 28-29
14. Green, Heather (2000) “Net advertising: Still the 98-pound weakling.” Business Week,(September 11), pp. 36-37
15. Gurley, J. William (2000) “Web ads: Why impressions don’t matter.” Fortune, (July 24), p. 340
16. Hamel, Gary and Prahalad P (1994a) “Seeing the future first.” Fortune, 130(5): 64-70. (September 5)
17. Hamel, Gary and Prahalad P (1994b) “Strategy as a field of study: Why search for a new paradigm?” Strategic Management Journal, 15: 5-16. (Summer)
18. Hamel, Gary and Prahalad P (1995a) “Are you creating tomorrow’s markets?” Director, 48(6): 28-92. (January)
19. Hamel, Gary and Prahalad P (1995b) “Competing for the future.” Life & Health Insurance Sales, 138(2): 78-82. (February)
20. Hwang, Suein andMangalindan, Mylene (2000) “Watch this space.” Wall Street Journal, (September 1), p. A1
21. Kahn, Jeremy (1999) “How Gartner got snagged by the Net.” Fortune, 140(11): 365-366. (December 6)
22. Kemp, Ted, and Tillett, L. Scott (2000) “A matter of survival-Commerce, content sites borrow from each other,” Internetweek, (July 31), p. 1
23. Kranhold, Kathryn (2000) “Web sites toot their horns amid ad chill.” Wall Street Journal, (June 27), p. B1
24. Mack, Tim (2000) “Electronic marketing: What you can expect.” The Futurist, (March/April), pp. 40-44
25. McCarthy, Michael (2000) “Companies are sold on interactive ad strategy.” USA Today, (March 3), p. 1B
26. McCarthy, Daniel J., Markides, Constantinos, and Mintzberg, Henry (2000) “View from the top: Henry Mintzberg on strategy and management/Commentary/Response.” Academy of Management Executive, 14(3): 30-42. (August)
27. McNamee, Patrick, Kathleen Greenan, and McFerran M (1999) “The competitive analysis model: A new approach to strategic development for small businesses.” Benchmarking, 6(2): 125-146
28. Miller, Paul (2000) “E-mail takes off.” Catalog Age, (June), p. 1
29. Milne, George R. (2000) “Privacy and ethical issues in database/interactive marketing and public policy: A research framework and overview of the.” Journal of Public Policy and Marketing, (Spring), p. 1
30. Mintzberg, Henry (1994) “The fall and rise of strategic planning.” Harvard Business Review, 72(1): 107-114. (January/February)
31. Mintzberg, Henry (1996) “Managing government, governing management.” Harvard Business Review, 74(3): 75-83. (May/June)
32. Mintzberg, Henry (2001a) “Managing exceptionally.” Organization Science, 12(6): 759-771. (November/December)
33. Mintzberg, Henry (2001b) “The yin and the yang of managing.” Organization Dynamics, 12(6): 759-771. (November/December)
34. Mintzberg, Henry and Westley, Frances (2001) “Decision making: It’s not what you think.” MIT Sloan Management Review, (42)3: 89-93. (Spring)
35. Murphy, David, and Church, Rachael (2000) “Competition heats up for sports sites.” Marketing, (August 24), p. 29
36. Murphy, David, and Church, Rachael (2000) “Online ad business to reach $28 billion by 2005.” (2000) Jupiter Communications press release, (June 19)
37. Owens, Jennifer (2000) “What shines online?” Adweek, (May 8), pp. 76-80
38. Plansky, John and O’Grady, Tom (2001) “Business model, version 2.” Line56, (September), pp. 73-74
39. Porter, Michael E. (1996) “What is strategy.” Harvard Business Review, 74(6): 58-77. (November/December)
40. Porter, Michael E. (1999) “Michael Porter on competition.” Antitrust Bulletin, 44(4): 841-880. (Winter)
41. Porter, Michael E. (2001) “Competition and antitrust: Toward a productivity-based approach to evaluating mergers and joint ventures.” Antitrust Bulletin, 46(4): 919-958. (Winter)
42. Porter, Michael E. and Stern, Scott (2001) “Innovation: Location matters.” MIT Sloan Management Review, 42(4): 28-36. (Summer)
43. Postman, Neil (1992) “Technopoly: The Surrender of Culture to Technology.” New York, NY: Knopf
44. Slater, Joanna (2000) “Learning curve.” Far Eastern Economic Review, (July 20), pp. 24-26
45. Smith, Alan D. (2002) “Loyalty and e-marketing issues: Customer retention on the Web.” Quarterly Journal of E-commerce, 3(2): 149-161
46. Smith, Alan D. and William T. Rupp (2002a) “Application Service Providers (ASP): Moving downstream to enhance competitive advantage.” Information Management and Computer Security, 10(2): 64-72
47. Smith, Alan D. and William T. Rupp (2002b) “Issues in cybersecurity: Understanding the potential risks associated with hackers/crackers.” Information Management and Computer Security, 10(4): 178-183
48. Smith, Alan D. and William T. Rupp (2002c) “Application service providers (ASP): Moving downstream to enhance competitive advantage.” Information Management and Computer Security, 10(2): 64-72
49. Steuer, Jonathan (1992) “Defining virtual reality: Dimensions determining telepresence.” Journal of Communication, 42(4): 73-93
50. Walker, Leslie (2000) “Beyond the banner ad.” The Washington Post, (August 31), p. E1