Assessing and increasing product and family differentiation in the market

Proceedings of the ASME Design Engineering Technical Conference

Volumn 2006, Issue , 2006, Pages

  Alizon, Fabrice ^a   Shooter, Steven B ^a   Simpson, Timothy W ^b  

^a BUCKNELL UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Function; Market coverage; Product differentiation; Product family planning; Product variety

Indexed keywords

CUSTOMER SATISFACTION; FUNCTIONS; INDUSTRIAL ECONOMICS;

MARKET COVERAGE; PRODUCT DIFFERENTIATION; PRODUCT FAMILY PLANNING; PRODUCT VARIETY;

PRODUCT DESIGN;

EID: 33751324853     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/detc2006-99538     Document Type: Conference Paper

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