Modularization to support multiple brand platforms

Proceedings of the ASME Design Engineering Technical Conference

Volumn 4, Issue , 2001, Pages 125-138

  Sudjianto, Agus ^a   Otto, Kevin ^b  

^a FORD MOTOR COMPANY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COST EFFECTIVENESS; CUSTOMER SATISFACTION; DECISION MAKING; INVESTMENTS; MARKETING; PRODUCT DESIGN; SALES; ENGINEERING; INDUSTRIAL ENGINEERING;

BRAND DIFFERENTIATION; BRAND IDENTITY; BRAND SIGNATURE; MODULARIZATION; MULTIPLE BRAND PLATFORMS;

PRODUCT DEVELOPMENT; MODULAR CONSTRUCTION;

BRAND IDENTITY; COMMONIZATION; COST SAVING; MATRIX REPRESENTATION; MODULARIZATIONS; MULTIPLE PLATFORMS; PRODUCT VARIANTS;

EID: 0035790686     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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