Is more information technology better for new product development?

Journal of Product and Brand Management

Volumn 15, Issue 7, 2006, Pages 435-441

  Durmusoglu, Serdar S ^a   Calantone, Roger J ^a   Sambamurthy, V ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Communication technologies; New products; Product development

Indexed keywords

EID: 33751226554     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610712810     Document Type: Article

References (19)

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