Effects of sales on brand loyalty

Journal of Agricultural and Food Industrial Organization

Volumn 4, Issue 1, 2006, Pages

  Huang, Rui ^a   Perlofff, Jeffrey M ^a   Villas Boas, Sofia B ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Loyalty; Sales

Indexed keywords

EID: 33751039294     PISSN: 15420485     EISSN: 15420485     Source Type: Journal    
DOI: 10.2202/1542-0485.1131     Document Type: Article

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