Which factors primarily influence the number of infomercial hours a commercial television station airs?

Journal of Media Economics

Volumn 10, Issue 1, 1997, Pages 29-38

  Wicks, Jan LeBlanc ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

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EID: 0031538691     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1001_4     Document Type: Article

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