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Volumn 39, Issue 3, 2006, Pages 241-264

International Success of British Companies

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL TRADE; MARKETING; SALES; STRATEGIC PLANNING;

EID: 33750942524     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2006.07.001     Document Type: Article
Times cited : (28)

References (60)
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    • As two or three companies seemed a low number for characterising an industry, we checked what would happen to the industry F/T if we used a minimum of four companies per industry, by adding British companies beyond the global top 100 in an industry. Of the 15 industries affected, only two resulted in a shift in category of F/T: Fixed Line Communications would have moved from Low International to Moderately International, and Wireless Communications would have moved from Highly International to Moderately International. As these changes are few and minor, we decided to stay with the rule of using only those British companies in the top 100 in their industry. In general, as we looked beyond each industry's top 100 to smaller British companies, the company's F/T ratio declined. Hence, any bias we have, by using only the largest British companies, is to overestimate the extent of F/T.
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