A rhetorical typology for studying the audience role in public relations communication: The avon 3-day disruption as exemplar

Journal of Communication

Volumn 56, Issue 4, 2006, Pages 836-860

  Edwards, Heidi Hatfield ^a  

^a FLORIDA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

THEORETICAL STUDY; TYPOLOGY;

ARISTOTELIA;

EID: 33750857417     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2006.00322.x     Document Type: Article

References (52)

1. Aristotle. (1991). On rhetoric: A theory of civic discourse (G.A. Kennedy, Trans.). New York: Oxford University Press.
2. Augustine. (1958). On Christian doctrine (D.W. Robertson, Trans.). Indianapolis, IN: Bobbs-Merrill.
3. Avon Products, Inc. (n.d.). Avon Company Web site. Retrieved September 15, 2002, from http://www.avoncompany.com/
4. Bakhtin, M. M. (1981). The dialogic imagination. Austin: University of Texas Press.
5. Benoit, W. L., & Smythe, M. J. (2003). Rhetorical theory as message reception: A cognitive response approach to rhetorical theory and criticism. Communication Studies, 54 (1), 96-114.
6. Bitzer, L. F. (1968). The rhetorical situation. Philosophy and Rhetoric, 1 (1), 1-14.
7. Botan, C. H., & Taylor, M. (2004). Public relations: State of the field. Journal of Communication, 54, 645-661.
8. Brotman, B. (2002, June 12). Avon to drop out of 3-Day Walks next. Chicago Tribune, p. 8.1. Retrieved September 12, 2004, from Chicago Tribune database. (Document ID: 124820541).
9. Burke, K. (1950). A rhetoric of motives (1st ed.). New York: Prentice-Hall.
10. Cheney, G. (1991). Rhetoric in an organizational society: Managing multiple identities. Columbia: University of South Carolina Press.
11. Cheney, G. (1992). The corporate person (re)presents itself. In E. L. Toth & R. L. Heath (Eds.), Rhetorical and critical approaches to public relations (pp. 165-186). Hillsdale, NJ: Erlbaum.
12. Condit, C. M. (1985). The functions of epideictic: The Boston Massacre orations as exemplar. Communication Quarterly, 33, 284-299.
13. Crable, R. E., & Vibbert, S. L. (1983). Mobil's epideictic advocacy: "Observations"of Prometheus-bound. Communication Monographs, 50, 380-394.
14. Davis, M. (2002, August 30). Closing of Los Angeles charity firm jeopardizes New York-area cancer walk. Knight Ridder Tribune Business News, 1. Retrieved September 12, 2004, from ABI/INFORM Dateline database. (Document ID: 158460161).
15. Dilenschneider, R. (1998, June 1). "Spin doctors"practice public relations quackery. Wall Street Journal, A18.
16. Edwards, H. H. (2002). 60 miles of meaning: Understanding the Avon 3-Day Walk. Unpublished doctoral dissertation. University of Georgia, Athens.
17. Elwood, W. N. (Ed.). (1995a). Public relations inquiry as rhetorical criticism: Case studies of corporate discourse and social influence. Westport, CT: Praeger.
18. Elwood, W. N. (1995b). Public relations is a rhetorical experience. In W. N. Elwood (Ed.), Public relations inquiry as rhetorical criticism: Case studies of corporate discourse and social influence (pp. 3-12). Westport, CT: Praeger.
19. Farrell, T. B. (1976). Knowledge, consensus, and rhetorical theory. Quarterly Journal of Speech, 62 (1), 1-14.
20. Farrell, T. B. (1993). Norms of rhetorical culture. New Haven, CT: Yale UP.
21. German, K. M. (1995). Critical theory in public relations inquiry. In W. N. Elwood (Ed.), Public relations inquiry as rhetorical criticism: Case studies of corporate discourse and social influence (pp. 279-294). Westport, CT: Praeger.
22. Grunig, J. E. (2001). Two-way symmetrical public relations: Past, present, and future. In R. Heath (Ed.), Handbook of public relations (pp. 11-30). Thousand Oaks, CA: Sage.
23. Grunig, J. E., & Grunig, L. A. (1990). Models of public relations: A review and reconceptualization. Paper presented to the Association for Education in Journalism and Mass Communication, Minneapolis, MN.
24. Grunig, J. E., & Grunig, L. A. (1992). Models of public relations and communication. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 285-325). Hillsdale, NJ: Erlbaum.
25. Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart & Winston.
26. Grunig, L. A., Toth, E. L., & Hon, L. C. (2000). Feminist values in public relations. Journal of Public Relations Research, 12 (1), 49-68.
27. Heath, R. L. (1992). The wrangle in the marketplace: A rhetorical perspective of public relations. In E. L. Toth & R. L. Heath (Eds.), Rhetorical and critical approaches to public relations (pp. 17-36). Hillsdale, NJ: Erlbaum.
28. Heath, R. L. (1993). A rhetorical approach to zones of meaning and organizational prerogatives. Public Relations Review, 19 (2), 141-155.
29. Heath, R. L. (2000). A rhetorical perspective on the values of public relations: Crossroads and pathways toward concurrence. Journal of Public Relations Research, 12 (1), 69-92.
30. Heath, R. L. (Ed.). (2001a). Handbook of public relations. Thousand Oaks, CA: Sage.
31. Heath, R. L. (2001b). A rhetorical enactment rationale for public relations. In R. L. Heath (Ed.), Handbook of public relations (pp. 31-50). Thousand Oaks, CA: Sage.
32. Hill, A. E. (2002, September 4). Avon breast cancer 3-Day Walk in limbo. The Atlanta Journal-Constitution, p. B.5. Retrieved September 12, 2004, from National Newspapers (27) database. (Document ID: 159249601).
33. Holtzhausen, D. R. (2000). Postmodern values in public relations. Journal of Public Relations Research, 12 (1), 93-114.
34. Hoover, J. D. (1997). Corporate advocacy: A powerful persuasive strategy. In J. D. Hoover (Ed.), Corporate advocacy: Rhetoric in the information age (pp. 3-17), Westport, CT: Quorum.
35. Huxman, S. S. (2004). Exigencies, explanations, and executions: Toward a dynamic theory of the crisis communication genre. In D. P. Millar & R. L. Heath (Eds.), Responding to crisis (pp. 281-297), Mahwah, NJ: Erlbaum.
36. Kasper, A. S. (1994). A feminist, qualitative methodology: A study of women with breast cancer. Qualitative Sociology, 17, 263-281.
37. Lauerman, C. (2002, August 21). Avon 2-day walk may split support. Chicago Tribune, p. 8.7. Retrieved September 12, 2004, from Chicago Tribune database. (Document ID: 153464201).
38. Leichty, G., & Warner, E. (2001). Cultural topoi. In R. L. Heath (Ed.), Handbook of public relations (pp. 62-74). Thousand Oaks, CA: Sage.
39. Leitch, S., & Neilson, D. (2001). Bring publics into public relations. In R. L. Heath (Ed.), Handbook of public relations (pp. 127-138). Thousand Oaks, CA: Sage.
40. L'Etang, J., & Pieczka, M. (1996) Critical perspectives in public relations (pp. 106-123), Boston: International Thompson Business Press.
41. Miller, G. R. (1989). Persuasion and public relations: Two "p's"in a pod. In C. H. Botan & V. Hazelton, Jr. (Eds.), Public relations theory (pp. 45-66). Hillsdale, NJ: Erlbaum.
42. Pallotta, D. (2001). When your moment comes: A guide to fulfilling your dreams by a man who has led thousands to greatness. San Diego, CA: Jodere Group.
43. Pallotta Teamworks. (2002). Record of impact 2001. Retrieved September 15, 2002, http://www.pallottateamworks.com/home.htm
44. Pearson, R. (1989). Beyond ethical relativism in public relations: Coorientation, rules, and the idea of communication symmetry. In J. E. Grunig & L. A. Grunig (Eds.), Public relations research annual, 1 (pp. 67-86). Hillsdale, NJ: Erlbaum.
45. Perelman, C. (1979). The new rhetoric and the humanities: Essays on rhetoric and its applications. Boston: D. Reidel.
46. Springston, J. K. (2001). Public relations and new media technology: The impact of the Internet. In R. L. Heath (Ed.), Handbook of public relations (pp. 603-614). Thousand Oaks, CA: Sage.
47. Stauber, J. C., & Rampton, S. (1995). Toxic sludge is good for you: Lies, damn lies, and the public relations industry (1st ed.). Monroe, ME: Common Courage Press.
48. Sumpter, R., & Tankard, J. (1994). The spin doctor: An alternative model of public relations. Public Relations Review, 20 (1), 19-27.
49. Susan G. Komen. Breast Cancer Foundation Web site. Retrieved September 15, 2002, from http://www.komen.org
50. Sweet, C. (2001). Designing and conducting virtual focus groups. Qualitative Market Research, 4 (3), 130.
51. Toth, E. L. (1992). The case for pluralistic studies of public relations: Rhetorical, critical and systems perspectives. In E. L. Toth & R. L. Heath (Eds.), Rhetorical and critical approaches to public relations (pp. 3-16). Hillsdale, NJ: Erlbaum.
52. Toth, E. L., & Heath, R. L. (1992). Rhetorical and critical approaches to public relations. Hillsdale, NJ: Erlbaum.