Rhetorical theory as message reception: A cognitive response approach to rhetorical theory and criticism

Communication Studies

Volumn 54, Issue 1, 2003, Pages 96-114

  Benoit, William L ^a   Smythe, Mary Jeanette ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Audience; Cognitive response model; Invention; Message production; Message reception; Rhetorical theory

Indexed keywords

EID: 21244501030     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970309363268     Document Type: Article

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