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Volumn 42, Issue 3, 2006, Pages 1366-1382

Economics of first-contact email advertising

Author keywords

Admediation; Email advetising; Junk email; Online advertising; Spam; Unsolicited commercial email

Indexed keywords

ECONOMICS; ENGINEERING RESEARCH; MARKETING; MATHEMATICAL MODELS; ONLINE SYSTEMS; RESTORATION;

EID: 33750438100     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2005.11.004     Document Type: Article
Times cited : (23)

References (11)
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    • Admediation: new horizons in effective email advertising
    • Gopal R.D., Walter Z.D., and Tripathi A.K. Admediation: new horizons in effective email advertising. Communications of the ACM 44 12 (Dec. 2001) 91-96
    • (2001) Communications of the ACM , vol.44 , Issue.12 , pp. 91-96
    • Gopal, R.D.1    Walter, Z.D.2    Tripathi, A.K.3
  • 5
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    • A theory of monopoly pricing schemes with demand uncertainty
    • Harris M., and Raviv A. A theory of monopoly pricing schemes with demand uncertainty. The American Economic Review 71 3 (June 1981) 347-365
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    • Harris, M.1    Raviv, A.2
  • 6
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    • Shoppers: take charge!
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  • 7
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    • Optimal pricing strategy for new products
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    • (1999) Management Science , vol.45 , Issue.12 , pp. 1650-1663
    • Krishnan, T.V.1    Bass, F.M.2    Jain, D.C.3
  • 8
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    • Retail pricing and clearance sales
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    • (1986) The American Economic Review , vol.76 , Issue.1 , pp. 14-32
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  • 10
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    • Most-favored-customer protection versus price discrimination over time
    • Png I.P.L. Most-favored-customer protection versus price discrimination over time. The Journal of Political Economy 99 5 (Oct. 1991) 1010-1028
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  • 11
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    • J. Schlosberg, As Email Ads get Respectable, Spending goes Through the Roof, e-Marketer, http://www.emarketer.com/eservices/email_medialife.htm, 2000.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.