|
Volumn 42, Issue 3, 2006, Pages 1366-1382
|
Economics of first-contact email advertising
|
Author keywords
Admediation; Email advetising; Junk email; Online advertising; Spam; Unsolicited commercial email
|
Indexed keywords
ECONOMICS;
ENGINEERING RESEARCH;
MARKETING;
MATHEMATICAL MODELS;
ONLINE SYSTEMS;
RESTORATION;
ADMEDIATION;
EMAIL ADVERTISING;
JUNK EMAILS;
ONLINE ADVERTISING;
SPAM;
UNSOLICITED COMMERCIAL EMAILS;
ELECTRONIC MAIL;
|
EID: 33750438100
PISSN: 01679236
EISSN: None
Source Type: Journal
DOI: 10.1016/j.dss.2005.11.004 Document Type: Article |
Times cited : (23)
|
References (11)
|