Do cultural differences affect international buyer-seller relationships?

Journal of International Consumer Marketing

Volumn 18, Issue 4, 2006, Pages 7-32

  Bianchi, Constanza C ^a  

^a UNIVERSIDAD ADOLFO IBÁÑEZ   (Chile)

Author keywords

Chile; Commitment; Cultural differences; Relationship marketing; Trust

Indexed keywords

EID: 33750419803     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v18n04_02     Document Type: Review

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