Segments determination of fresh peaches consumers through the conjoint analysis: An approximation to the Chilean market

Acta Horticulturae

Volumn 713, Issue , 2006, Pages 521-525

  Mora, M ^a   Espinoza, J A ^a   Mino R ^a  

^a UNIVERSITY OF CHILE   (Chile)

Author keywords

Conjoint Analysis; Consumers; Peaches; Segments

Indexed keywords

PRUNUS PERSICA;

EID: 33750373271     PISSN: 05677572     EISSN: None     Source Type: Book Series    
DOI: 10.17660/actahortic.2006.713.79     Document Type: Conference Paper

References (3)

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2. Baker, A. and Crosbie, P. 1993. Measuring food safety preferences: identifying consumer segments. J. Agric. & Resource Econ. 18(2):277-287.
3. Quester, P. and Smart, J. 1998. The influence of consumption situation and product involvement over consumers' use of product attribute. J. Consumer Marketing 15(3):220-238.