Development of a computerized in-basket exercise for the classroom: A sales management example

Journal of Marketing Education

Volumn 28, Issue 3, 2006, Pages 227-236

  Pearson, Michael M ^a   Barnes, John W ^b   Onken, Marina H ^c  

^a LOYOLA UNIVERSITY   (United States)

^b SUNY POLYTECHNIC INSTITUTE   (United States)

^c UNIVERSITY OF WISCONSIN RIVER FALLS   (United States)

Author keywords

Classroom exercise; Computerized in basket; In basket; Sales management; Spreadsheet

Indexed keywords

EID: 33750345755     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306291467     Document Type: Article

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