The composition of consideration and choice sets in undergraduate university choice: An exploratory study

Journal of Marketing for Higher Education

Volumn 14, Issue 2, 2005, Pages 37-59

  Dawes, Philip L ^a   Brown, Jennifer ^a  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

Author keywords

Composition of consideration and choice sets; Hierarchical decision sets; High involvement service; Model development and testing; Model testing; Phased decision strategies; Pre purchase information search outcomes; Undergraduate university choice processes

Indexed keywords

EID: 33750188003     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v14n02_03     Document Type: Article

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