Performance measurement of mobile marketing in multi-channel environments

4th Annual International Conference on Mobile Business, ICMB 2005

Volumn , Issue , 2005, Pages 301-307

  Schierholz, Ragnar ^a   Ostrowski, Alexander ^a   Glissmann, Susanne ^a   Kolbe, Lutz M ^a   Brenner, Walter ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; MARKETING; MOBILE TELECOMMUNICATION SYSTEMS;

BUSINESS MANAGERS; MANAGEMENT ACCOUNTING; MOBILE MARKETING; MOBILE TECHNOLOGY; MULTI CHANNEL MANAGEMENTS; MULTI-CHANNEL ENVIRONMENT; PERFORMANCE MEASUREMENTS; PERSONALIZATIONS;

MOBILE COMMERCE;

EID: 33749620185     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2005.77     Document Type: Conference Paper

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