Avow or avoid? The public communication strategies of Enron and WorldCom

Journal of Promotion Management

Volumn 12, Issue 3-4, 2006, Pages 215-239

  Reber, Bryan H ^a   Gower, Karla K ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Crisis communication; Dominant communication strategies; Legal communication; Organizational communication; Public relations

Indexed keywords

EID: 33749456367     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n03_12     Document Type: Article

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