How do contractors evaluate company competitiveness and market attractiveness? The case of Toronto contractors

Canadian Journal of Civil Engineering

Volumn 33, Issue 5, 2006, Pages 596-608

  El Diraby, Tamer E ^a   Costa, J ^b   Singh, S ^a,c  

^a UNIVERSITY OF TORONTO   (Canada)

^b Great Gulf Group of Companies   (Canada)

^c UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Analytical hierarchy process; Company competitiveness; Construction marketing; Market attractiveness; Strategic planning

Indexed keywords

CONTRACTS; FINANCE; INDUSTRIAL ECONOMICS; MARKETING; STRATEGIC PLANNING;

ANALYTICAL HIERARCHY PROCESS; COMPANY COMPETITIVENESS; CONSTRUCTION MARKETING; MARKET ATTRACTIVENESS; MARKETING STRATEGIES;

CONSTRUCTION INDUSTRY;

CONSTRUCTION INDUSTRY; CONTRACTS; FINANCE; INDUSTRIAL ECONOMICS; MARKETING; STRATEGIC PLANNING;

COMPETITIVENESS; CONSTRUCTION INDUSTRY; CORPORATE STRATEGY; COST-BENEFIT ANALYSIS;

EID: 33748989536     PISSN: 03151468     EISSN: None     Source Type: Journal    
DOI: 10.1139/L06-017     Document Type: Article

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