|
|
Volumn 18, Issue 6, 2000, Pages 643-650
|
|
Innovative supply-based strategies in the construction industry
|
|
Author keywords
Construction; Design; France; Innovation; Large corporations; Marketing strategy
|
|
Indexed keywords
COMMERCE;
CONSTRUCTION;
DESIGN;
MARKETING;
DESIGN PROCESS;
FEASIBLE ALTERNATIVES;
FRANCE;
MARKETING STRATEGY;
TRADITIONAL MARKETS;
CONSTRUCTION INDUSTRY;
CONSTRUCTION INDUSTRY;
DEMAND ELASTICITY;
DESIGN;
INNOVATION;
FRANCE;
|
|
EID: 0033837555
PISSN: 01446193
EISSN: None
Source Type: Journal
DOI: 10.1080/014461900414691 Document Type: Article |
|
Times cited : (7)
|
|
References (10)
|
