Consumer behavior in China: An exploratory study of two cities

Journal of Asia-Pacific Business

Volumn 5, Issue 4, 2004, Pages 25-42

  Fram, Eugene H ^a   Le, Lu ^b   Reid, David McHardy ^a  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF SHANGHAI FOR SCIENCE AND TECHNOLOGY   (China)

Author keywords

China; Consumer behavior; Geographic diversity; Market segmentation; Strategy adaptation

Indexed keywords

EID: 33748550136     PISSN: 10599231     EISSN: None     Source Type: Journal    
DOI: 10.1300/J098v05n04_03     Document Type: Article

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