Influences on the purchase of Yellow Page display advertisements

Journal of Advertising Research

Volumn 39, Issue 5, 1999, Pages 15-25

  Abernethy, Avery M ^a   Laband, David ^a  

^a AUBURN UNIVERSITY   (United States)

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[No Author keywords available]

Indexed keywords

EID: 33748180279     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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