Expressing Fenway: Managing and marketing heritage within the global sports marketplace

International Journal of Sport Management and Marketing

Volumn 1, Issue 1-2, 2005, Pages 37-55

  Friedman, Michael T ^a   Silk, Michael L ^a  

^a UNIVERSITY OF MARYLAND SCHOOL OF MEDICINE   (United States)

Author keywords

Branding; Expressive organisation; Fenway Park; Global capitalism; Heritage

Indexed keywords

EID: 33747774868     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2005.007120     Document Type: Article

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