The marketing function in managed care systems

Health Marketing Quarterly

Volumn 17, Issue 2, 1999, Pages 43-54

  Fleming, Kae ^a   Short, Mike ^b   Warren, William E ^c  

^a Humanities and Fine Arts Division   (United States)

^b Maury Regional Hospital   (United States)

^c MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; FINANCIAL MANAGEMENT; HEALTH CARE COST; HEALTH INSURANCE; HOSPITAL MANAGEMENT; INTEGRATED HEALTH CARE SYSTEM; METHODOLOGY; ORGANIZATION AND MANAGEMENT; UNITED STATES;

DELIVERY OF HEALTH CARE, INTEGRATED; HEALTH CARE SECTOR; MANAGED CARE PROGRAMS; MARKETING OF HEALTH SERVICES; PRODUCT LINE MANAGEMENT; UNITED STATES;

EID: 0033289542     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v17n02_05     Document Type: Article

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