Ordering creativity? Knowledge, creativity, and idea generation in the advertising industry

International Journal of Product Development

Volumn 3, Issue 2, 2006, Pages 252-262

  Nov, Oded ^a   Jones, Matthew ^b  

^a POLYTECHNIC UNIVERSITY   (United States)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Advertising; Creativity; Creativity management; Idea generation; Innovation; Knowledge management; Knowledge sharing

Indexed keywords

EID: 33747338266     PISSN: 14779056     EISSN: 17418178     Source Type: Journal    
DOI: 10.1504/IJPD.2006.009374     Document Type: Article

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