Dancers in the dark: The myth of rationality in public relations

Public Relations Review

Volumn 32, Issue 3, 2006, Pages 213-220

  Wehmeier, Stefan ^a  

^a UNIVERSITY OF LEIPZIG   (Germany)

Author keywords

Balanced scorecard; Communication management; Neo institutionalism

Indexed keywords

EID: 33747329944     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.05.018     Document Type: Article

References (59)

1. Allen P.M. Evolutionary complex systems: Models of technology change. In: Leydesdorff L., and van den Besselaar P. (Eds). Evolutionary economics and chaos theory: New directions in technology studies (1994), St. Martin's Press, New York 1-17
2. Barker J.R. Toward a philosophical orientation of control. Organization 12 5 (2005) 787-797
3. Bentele G. Ein rekonstruktiver Ansatz der Public Relations. In: Bentele G., Fröhlich R., and Szyszka P. (Eds). Handbuch der public relations (2005), VS, Wiesbaden 147-160
4. Berger U. Wachstum und Rationalisierung der industriellen Dienstleistungsarbeit: Zur lückenhaften Rationalität der Industrieverwaltung (1984), Campus, Frankfurt/New York
5. Berger U. Rationalität, Macht und Mythen. In: Küpper W., and Ortmann G. (Eds). Mikropolitik: Rationalität, Macht und Spiele in Organisationen (1988), Westdeutscher Verlag, Opladen 115-130
6. Bernays E.L. The engineering of consent. Annals of the American Academy of Political and Social Science 250 (1947) 113-120
7. Crozier M., and Friedberg E. Macht und Organisation. Die Zwänge kollektiven Handelns (1979), Athenäum, Königstein/Ts
8. Dermer J.D., and Lucas R.G. The illusion of managerial control. Accounting, Organization and Society 11 4/5 (1986) 471-482
9. Dewey J. Die Öffentlichkeit und ihre Probleme (2001), Philo, Berlin
10. Dobbin F.R. Cultural modes of organization: The social construction of rational organizing principles. In: Crane D. (Ed). The sociology of culture: Emerging theoretical perspectives (1994), Blackwell, Cambridge 117-141
11. Dowling J., and Pfeffer J. Organiziational legitimacy: Social values and organizational behavior. Pacific Sociological Review 18 1 (1975) 122-136
12. Edenius M., and Hasselbladh H. The balanced scorecard as an intellectual technology. Organization 9 2 (2002) 249-273
13. Everett J.L. Public relations and the ecology of organizational change. In: Heath R. (Ed). Handbook of public relations (2001), Sage, Thousand Oaks, CA 311-320
14. Falconer J. Accountability in a complex world. Emergence 4 4 (2002) 25-38
15. Falk, A., & Kosfeld, M. (2005). Distrust: The Hidden Cost of Control, IZA Discussion Paper No. 1203.
16. Fleisher C.S., and Mahaffy D. A balanced scorecard approach to public relations management. Public Relations Review 23 2 (1997) 117-142
17. Hering R., Schuppener B., and Sommerhalder M. Die communication scorecard: Eine neue methode des kommunikationsmanagements (2004), Haupt, Bern
18. Hutton J.G. Defining the relationship between public relations and marketing: Public relations' most important challenge. In: Heath R. (Ed). Handbook of public relations (2001), Sage, Thousand Oaks, CA 205-222
19. Kaplan R.S. Management accounting (1984-1994): Development of new practice and theory. Management Accounting Research 5 (1994) 247-260
20. Kaplan R.S., and Norton D.P. The balanced scorecard: Measures that drive performance. Harvard Business Review 70 1 (1992) 71-79
21. Kaplan R.S., and Norton D.P. Putting the balanced scorecard to work. Harvard Business Review 71 5 (1993) 134-142
22. Kaplan R.S., and Norton D.P. Using the balanced scorecard as a strategic management system. Harvard Business Review 74 1 (1996) 75-85
23. Kaplan R.S., and Norton D.P. Measuring the strategic readiness of intangible assets. Harvard Business Review 82 2 (2004) 53-63
24. Kneer G. Organisation und Gesellschaft. Zum ungeklärten Verhältnis von Organisations- und Funktionssystemen in Luhmanns Theorie sozialer Systeme. Zeitschrift für Soziologie 30 6 (2001) 407-429
25. Leipziger J. Konzepte Entwickeln: Handfeste Anleitungen für bessere kommunikation; mit vielen praktischen Beispielen (2003), F.A.Z.-Institut, Frankfurt am Main
26. Leydesdorff L. A sociological theory of communication. The self-organization of the knowledge-based society. 2nd ed. (2003), Universal Publishers, Parkland, FL
27. Lieberson S., and Lynn F.B. Barking up the wrong branch: Scientific alternatives to the current model of sociological science. Annual Review of Sociology 28 (2002) 1-19
28. Lindblom C.E. The science of "muddling through". In: Etzioni A. (Ed). Readings on modern organizations (1959/1969), Prentice Hall, Englewood Cliffs, NJ 154-173 (reprint)
29. Long L.W., and Hazleton Jr. V. Public relations: A theoretical and practical response. Public Relations Review 13 2 (1987) 3-13
30. Luhmann N. Organisation und Entscheidung (2000), Westdeutscher Verlag, Wiesbaden
31. McKie D. Updating public relations: "New science", research paradigms, and uneven developments. In: Heath R. (Ed). Handbook of public relations (2001), Sage, Thousand Oaks, CA 75-91
32. Merten K. Einführung in die Kommunikationswissenschaft (1999), Lit, Münster, Hamburg
33. Meyer J.W. Social environments and organizational accounting. Accounting, Organization and Society 11 4/5 (1986) 345-356
34. Meyer J.W., and Rowan B. Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology 83 2 (1977) 340-363
35. Meyer M.W., and Zucker L.G. Permanently failing organizations (1989), Sage, Newbury Park, CA
36. Mintzberg H., and McHugh A. Strategy formation in an adhocracy. Administrative Science Quarterly 30 (1985) 160-197
37. Mohr N. Kommunikation und organisatorischer Wandel: Ein Ansatz für ein effizientes Kommunikationsmanagement im Veränderungsprozess (1997), Gabler, Wiesbaden
38. Morgan G. Accounting as reality construction: Towards a new epistemology for accounting practice. Accounting, Organizations and Society 13 5 (1988) 477-485
39. Neimark M., and Tinker T. The social construction of management control systems. Accounting, Organization and Society 11 4/5 (1986) 369-395
40. Neu D. The social construction of positive choices. Accounting, Organizations and Society 17 3/4 (1992) 223-237
41. Nonaka I. A dynamic theory of organizational knowledge creation. Organization Science 5 1 (1994) 14-37
42. O'Donovan G. Environmental disclosures in the annual report: Extending the applicability and predictive power of legitimacy theory. Accounting, Auditing, Accountability Journal 15 3 (2002) 344-371
43. Ortmann G., and Salzman H. Stumbling giants: The emptiness, fullness, and recursiveness of strategic management. Soziale Systeme 8 2 (2002) 205-230
44. Porter T.M. Trust in numbers: The pursuit of objectivity in science and public life (1995), Princeton University Press, Princeton, NJ
45. Power M. The audit society: Rituals of verification (1997), Oxford University Press, New York
46. Raffeé H. Grundprobleme der Betriebswirtschaftslehre (1995), Vandenhoeck & Ruprecht, Göttingen
47. Reich R.B. The new meaning of corporate social responsibility. California Management Review 40 2 (1998) 8-17
48. Ronneberger F., and Rühl M. Theorie der PR: Ein Entwurf (1992), Westdeutscher Verlag, Opladen
49. Sallot L.M., Lyon L.J., Acosta-Alzuru C., and Jones K.O. From aardvark to zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research 15 1 (2003) 27-90
50. Scapens R.W. Never mind the gap: Towards an institutional perspective on management accounting practice. Management Accounting Research 5 (1994) 301-321
51. Schimank U. Das Wechselspiel von Intentionalität und Transnationalität im Institutionalismus und in der Organisationsforschung. In: Greshoff R., Kneer G., and Schimank U. (Eds). Die Transnationalität des Sozialen: Eine vergleichende Betrachtung klassischer und moderner Sozialtheorien (2003), Westdeutscher Verlag, Wiesbaden 246-277
52. Scott W.R. Institutions and organizations. 2nd ed. (2001), Sage, Thousand Oaks, CA
53. Selznick P. Institutionalism "old" and "new". Administrative Science Quarterly 41 (1996) 270-277
54. Taylor F.W. The principles of scientific management (1993), Routledge/Thoemmes Press, London (reprint)
55. van Krogh G., Roos J., and Slocum K. An essay on corporate epistemology [Special issue]. Strategic Management Journal 15 Summer (1994) 53-71
56. Vasquez G.M., and Taylor M. Public relations: An emerging social science enters the new millennium. Communication Yearbook 24 (2001) 319-342
57. Weick K.E. The social psychology of organizing. 2nd ed. (1979), Random House, New York
58. Zerfaß, A. (2004a). Die corporate communications scorecard: Kennzahlensystem, optimierungstool oder strategisches Steuerungsinstrument? Retrieved November 20, 2004 from http://www.prportal.de/downloads/zerfass-scorecard.pdf.
59. Zerfaß A. Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations. 2nd ed. (2004), Verlag für Sozialwissenschaften, Wiesbaden