An approach to profit-maximizing product design on the basis of the platform concept

International Journal of Quality and Reliability Management

Volumn 23, Issue 7, 2006, Pages 788-806

  Riesenbeck, Hajo ^a   Herrmann, Andreas ^b   Heitman, Mark ^b   Algesheimer, René ^c  

^a MCKINSEY AND COMPANY   (United States)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Market share; Product design; Profit maximization

Indexed keywords

EID: 33747087182     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656710610679815     Document Type: Article

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