A dynamic diffusion model for managing customer's expectation and satisfaction

Technological Forecasting and Social Change

Volumn 73, Issue 6, 2006, Pages 648-665

  Yeon, Seung jun ^a   Park, Sang hyun ^a   Kim, Sang wook ^b  

^a Electronics and Telecommunications Research Institute (ETRI)   (South Korea)

^b Chungbuk National University   (South Korea)

Author keywords

Adoption; Customer satisfaction; Diffusion; Expectation; Hype cycles; Marketing hype; System dynamics; Technology

Indexed keywords

COMPUTER SIMULATION; CUSTOMER SATISFACTION; DECISION MAKING; MARKETING; MATHEMATICAL MODELS; SYSTEMS ANALYSIS;

HYPE CYCLES; INTEGRATED MODEL; MARKETING HYPE; SYSTEM DYNAMICS; TECHNOLOGY INNOVATION;

TECHNOLOGICAL FORECASTING;

INNOVATION; NUMERICAL MODEL; TECHNOLOGY ADOPTION; TECHNOLOGY DIFFUSION;

EID: 33747010468     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2005.05.001     Document Type: Article

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