Asking all the right questions: Exploring customer purchase stories can yield surprising insights

Marketing Research

Volumn 13, Issue 3, 2001, Pages 15-20

  Berstell, Gerald ^a   Nitterhouse, Denise ^a  

^a DePaul University ^*  (United States)

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EID: 77449110779     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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