Application of cluster analysis in marketing management

International Journal of Industrial Engineering : Theory Applications and Practice

Volumn 12, Issue 2, 2005, Pages 127-133

  Ray, Paul S ^a   Aiyappan, Harikumar ^a   Elam, Matthew E ^a   Merritt, Thomas W ^a  

^a Univ of Alabama   (United States)

Author keywords

Cluster Analysis; Designated Marketing Areas; Market Penetration; Marketing Segments; Marketing Strategies

Indexed keywords

CONSUMER PRODUCTS; GEOGRAPHICAL REGIONS; HEALTH CARE; PRODUCT DEVELOPMENT; PURCHASING; STRATEGIC PLANNING;

CLUSTER ANALYSIS; DESIGNATED MARKETING AREAS (DMA); MARKET PENETRATION; MARKETING SEGMENTS; MARKETING STRATEGIES;

MARKETING;

EID: 33746636891     PISSN: 10724761     EISSN: 1943670X     Source Type: Journal    
DOI: None     Document Type: Article

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