An empirical test of households' participation in the distribution supply chain process

Journal of Marketing Channels

Volumn 12, Issue 4, 2006, Pages 67-89

  Granzin, Kent L ^a   Painter, John J ^a   Bahn, Kenneth D ^b  

^a UNIVERSITY OF UTAH   (United States)

^b JAMES MADISON UNIVERSITY   (United States)

Author keywords

Distribution; Functions; Household; Personal characteristics; Supply chain

Indexed keywords

EID: 33746634320     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v12n04_05     Document Type: Article

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