Strategic planning for marketing library services

Library Management

Volumn 26, Issue 8-9, 2005, Pages 494-507

  Adeyoyin, Samuel Olu ^a  

^a Igbinedion University Library   (Nigeria)

Author keywords

Information services; Libraries; Marketing strategy; Strategic planning

Indexed keywords

EID: 27744607258     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120510631783     Document Type: Article

References (8)

1. Agbonifoh, B.A. et al. (1998), Marketing in Nigeria: Concepts, Principles and Decisions, Afritowers, Aba.
2. Alexander, R.S. (1960), Committee on Marketing Definitions: A Glossary of Marketing Terms, AMA, Chicago, IL, p. 15.
3. De Saez, E.E. (2002), Marketing Concepts for Libraries and Information Services, 2nd ed., Facet, London.
4. Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (1991), Marketing Concepts and Strategies, Houghton-Mifflin, Boston, MA.
5. Durrant, F. (1987), A Regional Information System Strategy for the Caribbean to the Year 2000, IDRC, Ottawa.
6. Kotler, P. (1991), Marketing Management: Analysis, Planning, Implementation and Control, 7th ed., Prentice-Hall, London.
7. Pride, W.M. and Ferrel, O.C. (1980), Marketing: Basic Concepts and Decisions, 2nd ed., Houghton-Mifflin, Boston, MA, p. 7.
8. Stanton, W.J. and Futrell, C. (1987), Fundamentals of Marketing, international ed., McGraw-Hill, New York, NY.