Card sort technique as a qualitative substitute for quantitative exploratory factor analysis

Corporate Communications

Volumn 11, Issue 3, 2006, Pages 288-302

  Santos, Gilmar J ^a  

^a FEDERAL UNIVERSITY OF MINAS GERAIS   (Brazil)

Author keywords

Brazil; Information management; Newspapers; Qualitative methods; Quantitative methods

Indexed keywords

EID: 33746600692     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280610680867     Document Type: Article

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