Marketing bequest club membership: An exploratory study of legacy pledgers

Nonprofit and Voluntary Sector Quarterly

Volumn 35, Issue 3, 2006, Pages 384-404

  Sargeant, Adrian ^a   Wymer, Walter ^b   Hilton, Toni ^c  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b UNIVERSITY OF LETHBRIDGE   (Canada)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Bequest; Donor relationships; Fund raising; Legacy

Indexed keywords

EID: 33746596496     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764006290788     Document Type: Article

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