The marketing curriculum and educational aims: Towards a professional education?

Marketing Intelligence & Planning

Volumn 24, Issue 3, 2006, Pages 189-201

  Cox, Val ^a   Clarke, Peter ^a   Gray, David ^a   Mearman, Andrew ^b  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Curricula; Marketing; Professional education

Indexed keywords

EID: 33745827383     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610665673     Document Type: Article

References (40)

1. Andersen, D. (1993), “The journey towards professionalism”, National Forum, Vol. 73 No. 4, pp. 11-13.
2. Arndt, J. (1983), “The political economy paradigm: foundation for theory building in marketing”, Journal of Marketing, Vol. 47, pp. 44-53.
3. Bailey, C. (1992), “Enterprise and liberal education: some reservations”, Journal of Philosophy of Education, Vol. 26 No. 1, pp. 99-106.
4. Bartlett, W. and Le Grand, J. (1993), “The theory of quasi markets”, in Ed. Le Grand, J. and Ed. Bartlett, W. (Eds), Quasi Markets and Social Policy, Macmillan, Basingstoke.
5. BBC News (2005), available at: http: //news.bbc.co.uk/1/hi/business/4263395.stm (accessed 17 May 2005).
6. Brady, J. and Daws, I. (1993), “Marketing's mid-life crisis”, McKinsey Quarterly, No. 2, pp. 17-28.
7. Bridges, D. (1992), “Enterprise and liberal education”, Journal of Philosophy of Education, Vol. 26 No. 1, pp. 91-8.
8. Brownlie, D. and Saren, M. (1992), “The four Ps of the marketing concept: prescriptive, polemical, permanent and problematical”, European Journal of Marketing, Vol. 26 No. 4, pp. 34-47.
9. Buckley, P. and Casson, M. (2001), “The moral basis of global capitalism: beyond the eclectic theory”, International Journal of the Economics of Business, Vol. 8 No. 2, pp. 303-27.
10. Castle, E.B. (1961), Ancient Education and Today, Penguin, Bungay, IL.
11. Clarke, M. (2000), “The professionalisation of financial advice in Britain”, The Sociological Review, Vol. 48 No. 1, pp. 58-79.
12. Clarke, P. and Mearman, A. (2001), “Heterodoxy, educational aims and the design of economics programmes”, Journal of Economic and Social Policy, Vol. 5 No. 2, pp. 43-57.
13. Clarke, P. and Mearman, A. (2003), “Why Marxist economics should be taught but probably won't be!”, Capital & Class, No. 79, pp. 55-80.
14. Cohan, J. (2002), “‘I didn't know’ and ‘I was only doing my job’: has corporate governance careered out of control? A case study of Enron's informational myopia”, Journal of Business Ethics, Vol. 40 No. 3, pp. 275-99.
15. Coldstream, P. (1991), Higher Education, Industry and the Journey of Learning, Hull University Press, Hull.
16. Curzon, L.B. (1990), Teaching in Further Education: An Outline of Principles and Practice, 4th ed., Cassell Educational, Chatham, NJ.
17. de Motaigne, M. (1991), The Complete Essays, Penguin, London, (translated by Screech M.A.).
18. Dobson, J. (2003), “Why ethics codes don't work”, Financial Analysis Journal, November/December, pp. 29-34.
19. Donaldson, T. (1982), Corporations and Morality, Prentice-Hall, Englewood Cliffs, NJ.
20. Elliot, G.R. (1990), “The marketing concept – necessary, but sufficient?”, European Journal of Marketing, Vol. 24 No. 8, pp. 20-30.
21. Galbraith, J.K. (1987), The Affluent Society, Penguin, London.
22. Giampetro-Meyer, A. and Brown, T. (1998), “Working on the wiring: preventing ethical failures in socially responsible businesses”, Review of Business, Vol. 20 No. 1, pp. 8-11.
23. Grubb, W. and Lazerson, M. (2005), “Vocationalism in higher education: the triumph of the educational gospel”, The Journal of Higher Education, Vol. 76 No. 1, pp. 1-25.
24. Jackson, P. (2001), “Public sector added value: can bureaucracy deliver?”, Public Administration, Vol. 79, pp. 5-28.
25. Kotler, P. (1972), “What consumerism means for marketers”, Harvard Business Review, May.
26. Kotler, P. and Armstrong, G. (1994), Principles of Marketing, 6th ed., Prentice-Hall, Englewood Cliffs, NJ.
27. Maurice, F.D. (1968), Learning and Working, Oxford University Press, Oxford.
28. Mendus, S. (1992), “All the king's horses and all the king's men: justifying higher education”, Journal of Philosophy of Education, Vol. 26 No. 2, pp. 173-82.
29. Menzel, D. (1999), “The morally mute manager: fact or fiction public”, Personnel Management, Vol. 28 No. 4, pp. 515-27.
30. Nelson, R. (2003), “Ethics and social issues in business: an updated communication perspective”, Competitiveness Review, Vol. 31 No. 1, pp. 66-74.
31. Peters, R.S. (1970), Ethics and Education, Allen & Unwin, Oxford.
32. Raymond, M. (2001), “Job analysis and the specification of content for licensure and certification examinations”, Applied Measurement in Education, Vol. 14 No. 4, pp. 369-415.
33. Russell, B. (1992), The Basic Writings of Bertrand Russell, Routledge, Padstow.
34. Svensson, G. and Wood, G. (2003), “Business ethics and time and culture dynamics”, Management Decision, Vol. 41 No. 4, pp. 350-61.
35. Waples, J. (2003), “What made me do a Ratner”, Sunday Times, Business Section, 19 October, p. 7.
36. Warren, B. and O'Toole, J. (2005), “How business schools lost their way”, Harvard Business Review, Vol. 83 No. 5, pp. 96-104.
37. Wensley, R. (1990), “‘The voice of the consumer?’ Speculations on the limits to the marketing analogy”, European Journal of Marketing, Vol. 24 No. 7, pp. 49-59.
38. Wilson, G.W. (1975), “The economics of the just price”, History of the Political Economy, Vol. 7 No. 1, pp. 56-74.
39. Woodruffe, H.R. (1995), “Methodological issues in consumer research – towards a feminist perspective”, Marketing Education Group Proceedings of the 1995 Annual Conference, Vol. 2, pp. 881-8.
40. Dobson, J. (1989), “Corporate reputation: a free-market solution to unethical behaviour”, Business and Society, Vol. 28 No. 1, pp. 1-5.