The role of mental accounting in consumer credit decision processes

Journal of Economic Psychology

Volumn 27, Issue 4, 2006, Pages 571-588

  Ranyard, Rob ^a   Hinkley, Lisa ^a   Williamson, Janis ^a   McHugh, Sandie ^a  

^a UNIVERSITY OF BOLTON   (United Kingdom)

Author keywords

Consumer credit; Decision making; Decision strategy; Information search; Mental accounting

Indexed keywords

EID: 33745818328     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2005.11.001     Document Type: Article

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