Effects of showing risk in beer commercials to young drinkers

Journal of Broadcasting and Electronic Media

Volumn 50, Issue 1, 2006, Pages 52-77

  Zwarun, Lara ^a   Linz, Daniel ^b   Metzger, Miriam ^b   Kunkel, Dale ^c  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745655232     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1207/s15506878jobem5001_4     Document Type: Review

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