Schema-Derived Persuasion and Perception of AIDS Risk

Health Marketing Quarterly

Volumn 20, Issue 2, 2002, Pages 31-48

  Brannon, Laura A ^a   McCabe, Amy E ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

AIDS risk; Health persuasion; Social marketing

Indexed keywords

ACQUIRED IMMUNE DEFICIENCY SYNDROME; ADULT; ARTICLE; COGNITION; CONTROLLED STUDY; FEMALE; HUMAN; INFECTION PREVENTION; INFECTION RISK; MALE; MEDICAL INFORMATION; NORMAL HUMAN; PERCEPTION; PERSUASIVE COMMUNICATION; PUBLIC HEALTH; RECIPIENT; THINKING; ADOLESCENT; COMPARATIVE STUDY; RISK FACTOR; SELF CONCEPT; SOCIAL MARKETING; UNITED STATES;

ACQUIRED IMMUNODEFICIENCY SYNDROME; ADOLESCENT; ADULT; FEMALE; HUMANS; MALE; MIDWESTERN UNITED STATES; PERSUASIVE COMMUNICATION; RISK FACTORS; SELF CONCEPT; SOCIAL MARKETING;

EID: 0642278051     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v20n02_03     Document Type: Article

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