Web page viewing behavior of users: An eye-tracking study

2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05

Volumn 1, Issue , 2005, Pages 244-249

  Li, Qian ^a   Sun, Linyan ^a   Duan, Jiyang ^a  

^a XI'AN JIAOTONG UNIVERSITY   (China)

Author keywords

Fitting curve; Fixation duration; Ocular behavior; Web pages

Indexed keywords

BEHAVIORAL RESEARCH; DATA ACQUISITION; EYE MOVEMENTS; STATISTICAL METHODS; USER INTERFACES;

EYE-TRACKING; FIXATION DURATION; OCULAR BEHAVIOR;

WEBSITES;

EID: 33745282104     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICSSSM.2005.1499470     Document Type: Conference Paper

References (13)

1. G. Lohse, D. J. Wu, "Eye movement patterns on Chinese yellow pages advertising," presented at E-Commerce in Austral-Asia, 2001.
2. R. Gloria, T. K. Nadaleen, J. Mary, G. Pavelsek, (2004) "Web usability testing: three cases from NYU libraries," [Online]. Available: http://www.nyu.edu/its/pubs/connect/archives/spring02/pdfs/libraries.pdf.
3. J. H. Goldberg, M. J. Stimson, M. Lewenstein, N. Scott, A. M. Wichansky, "Eye Tracking in Web Search Tasks: Design Implications," presented at Eye Tracking Research & Applications (ETRA) Symposium, ACM, pp51-58.2002.
4. M. Y. Jones, A. J. Stanaland, B. D. Gelb, Beefcake, Cheesecake, "Insights for Advertisers," presented at Journal of Advertising 27, 2, pp33-51, 1998.
5. H. G. Joseph, J. S. Mark, L. N. Marion, A. Scott. M. Wichansky, "Eye Tracking in Web Search Tasks: Design Implications," presented at Eye tracking research & applications (ETRA) symposium.
6. S. Josephson, M. E. Holmes, "Visual Attention to Repeated Internet Images: Testing the Scanpath Theory on the World Wide Web," presented at Eye Tracking Research & Applications (ETRA) Sympositom, ACM, pp43-51, 2002.
7. J. Meyers-Levy, D. Maheswaran. "Exploring Differences in Males' and Females' Processing Strategy," presented at Journal of Consumer Research 18, pp63-70, 1991.
8. V, L. O'Day, R. Jeffries, "Orienteering in An Information Landscape: How Information Seekers Get from Here, to There," presented at Proceedings of INTERCHI'93, ACM, pp438-445.1993. [Online]. Available: http://www. theukwebdesigncompany.com/articles/usability.php/.
9. B. Pan, A. H. Helene, K. G. Geri, A. G. Laura, K. F. Matthew, K. N. Jill, "The Determinants of Web Page Viewing Behavior: An Eye-Tracking Study," presented at Information Science Program, Department of Communication, Cornell University.2004.
10. K. Rayner, "Eye Movements and Information Processing: 20 Years of Research," presented at Psychological Bulletin, 124, 3, pp372-422, 1998.
11. J. K. Robert, Jacob, S. Keith, Kara, "Eye tracking in human-computer interaction and usability research: Ready to deliver the promises," [Online]. Available: http://www.cs.tufts.edu/~jacob/papers/ecem.pdf
12. Stanford Poynter Project, (2000). Front Page Entry Points. [Online]. Available: August 10th, 2003, http://www.poynterextra.org/et/t.htm
13. S. Will, "Testing Web Sites with Eye-Tracking," [Online]. Available: http://www.uie.com/articles/eye_tracki, 1998