Drivers and barriers of mobile entertainment: Empirical study from a Malaysian survey

2005 International Conference on Services Systems and Services Management, Proceedings of ICSSSM'05

Volumn 2, Issue , 2005, Pages 1325-1330

  Wong, Chin C ^a   Hiew, Pang L ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Drivers and barriers; Mass market adoption; Mobile entertainment; Youth

Indexed keywords

FINANCE; INDUSTRIAL ECONOMICS; MARKETING; STATISTICAL METHODS; TELECOMMUNICATION INDUSTRY; TELECOMMUNICATION SERVICES;

DRIVERS AND BARRIERS; MASS MARKET ADOPTION; MOBILE ENTERTAINMENT; YOUTH;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 33745247370     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICSSSM.2005.1500213     Document Type: Conference Paper

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