Consumer confusion in the Chinese personal computer market

Journal of Product and Brand Management

Volumn 15, Issue 3, 2006, Pages 184-193

  Leek, Sheena ^a   Kun, Dai ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b China Smart Media Co Ltd   (China)

Author keywords

China; Computers; Consumer behaviour; Consumer research

Indexed keywords

EID: 33745211629     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610668621     Document Type: Article

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