A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1158-1172

  Tse, Alan C B ^a   Sin, Leo Y M ^a   Yau, Oliver H M ^b   Lee, Jenny S Y ^b   Chow, Raymond ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

China; Market orientation; Marketing strategy; Relationship marketing

Indexed keywords

EID: 33744928839     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548915     Document Type: Article

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