Marketing to Chinese consumers on the internet

Marketing Intelligence and Planning

Volumn 24, Issue 4, 2006, Pages 380-392

  Yu, Jun ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

China; Electronic commerce; Internet; Internet marketing

Indexed keywords

EID: 33744826583     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610672116     Document Type: Review

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