Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology

Advances in Business Marketing and Purchasing

Volumn 9, Issue , 2000, Pages 215-241

  Johnston, Wesley J ^a   Leach, Mark P ^a   Liu, Annie H ^a  

^a NONE

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EID: 33744728793     PISSN: 10690964     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Article

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