Ignorant advice - Customer advisory service for ethical investment funds

Business Strategy and the Environment

Volumn 15, Issue 3, 2006, Pages 200-214

  Schrader, Ulf ^a  

^a LEIBNIZ UNIVERSITY HANNOVER   (Germany)

Author keywords

Customer advisory service; Diffusion of innovations; Ethical investment; Financial services marketing; Mystery shopping; Service quality

Indexed keywords

BANKING; FINANCIAL SERVICES; INVESTMENT; MARKETING;

CENTRAL EUROPE; EURASIA; EUROPE; GERMANY;

EID: 33744527664     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.525     Document Type: Article

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