Measuring consumer perceptions for a better comprehension, specification and assessment of product semantics

International Journal of Industrial Ergonomics

Volumn 33, Issue 6, 2004, Pages 507-525

  Petiot, Jean François ^a   Yannou, Bernard ^b  

^a ECOLE CENTRALE DE NANTES   (France)

^b ECOLE CENTRALE PARIS   (France)

Author keywords

Analytic hierarchy process; Kansei engineering; Multicriteria assessment; Multidimensional scaling; Pairwise comparison; Product semantics; Semantic differential method

Indexed keywords

CHEMICAL ANALYSIS; CLARIFICATION; COMPUTER AIDED ANALYSIS; CUSTOMER SATISFACTION; DATA RECORDING; DECISION THEORY; KNOWLEDGE ACQUISITION; MARKETING; PRODUCT DESIGN; SEMANTICS; TOOLS; USABILITY ENGINEERING;

INTEGRATED FRAMEWORK; MULTIDIMENTIONAL SCALING; TABLE GLASSES;

ERGONOMICS;

GLASS;

ARTICLE; COMPREHENSION; CONSUMER; DECISION MAKING; FEMALE; HUMAN; MALE; MARKETING; METHODOLOGY; NORMAL HUMAN; PACKAGING; PERCEPTION; PRIORITY JOURNAL; SCALE UP; SEMANTICS; SOCIAL DOMINANCE; THEORY;

EID: 1942476073     PISSN: 01698141     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ergon.2003.12.004     Document Type: Article

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