Test of "Light" cigarette counter-advertising using a standard test of advertising effectiveness

Tobacco Control

Volumn 10, Issue 4 SUPPL. 1, 2001, Pages

  Shiffman, Saul ^a   Burton, Steven L ^b   Pillitteri, Janine L ^c   Gitchell, Joe G ^c   Di Marino, Michael E ^c   Sweeney, Christine T ^c   Wardle, Paul A ^b   Koehler, Gary L ^b  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b GLAXOSMITHKLINE   (United States)

^c PINNEY ASSOCIATES   (United States)

Author keywords

Advertising; Counter marketing; Lights

Indexed keywords

NICOTINE; TAR;

ADULT; ADVERTIZING; ARTICLE; CLINICAL TRIAL; COMPARATIVE STUDY; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; EVALUATION; FEMALE; HUMAN; MALE; METHODOLOGY; PERCEPTION; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; SMOKE; SMOKING CESSATION; STATISTICS; TOBACCO; TREATMENT OUTCOME;

ADULT; ADVERTISING; FEMALE; HUMANS; MALE; NICOTINE; OUTCOME AND PROCESS ASSESSMENT (HEALTH CARE); PERCEPTION; RESEARCH DESIGN; SMOKE; TARS; TOBACCO; TOBACCO USE CESSATION;

EID: 0035226714     PISSN: 09644563     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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