Action research reviewed: a market‐oriented approach

European Journal of Marketing

Volumn 38, Issue 3-4, 2004, Pages 321-337

  Ballantyne, David ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Action learning; Australia; Customer orientation; Knowledge management; Market orientation; Relationship marketing

Indexed keywords

EID: 33646017795     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410518576     Document Type: Article

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