A diagrammatical template for business market demand estimation

Industrial Marketing Management

Volumn 35, Issue 4, 2006, Pages 431-445

  Meredith, Lindsay ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Attribute comparisons; Cannibalization; Demand estimation; Forecasting; Indirect substitutes

Indexed keywords

EID: 33645943422     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.05.002     Document Type: Article

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