An auction model arising from an Internet search service provider

European Journal of Operational Research

Volumn 172, Issue 3, 2006, Pages 956-970

  Lim, Wei Shi ^a   Tang, Christopher S ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Auction theory; Bayesian Nash equilibrium; Bidding; Game theory; On line advertising; Search service provider

Indexed keywords

GAME THEORY; MARKETING; OPERATIONAL AMPLIFIERS; SEARCH ENGINES;

AUCTION THEORY; BAYESIAN NASH EQUILIBRIUM; BIDDING; ON-LINE ADVERTISING; SEARCH SERVICE PROVIDER;

INTERNET;

EID: 33645867067     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2004.11.011     Document Type: Article

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